WMS ENGINEERING LEAD, EUROPE · BARCELONA

Xavier Parro Ventura

An engineer who enjoys exploring how the world around him works and is passionate about new technologies.

Hi, I’m Xavi, a proud dog dad born in Barcelona who loves creating things in his free time — nice to meet you!

From a very young age I was one of those kids who tried to take apart their toys, or anything around them (perhaps influenced by my dad, the typical handyman who fixed everything). Even today I’m still curious about everything around me — how things work and how I can keep learning.

I began in logistics as a consultant, understanding the day-to-day operations of my clients, and ended up focused on the 3PL sector — going through every possible stage in the WMS world (debugger, developer, solution architect…) up to today, where I lead E2E solutions globally.

I’m passionate about AI and very happy to have coincided with this era of humanity! (although I’d change a few things about human beings, hahaha :D)

View my work Let’s talk ↗
+11
Years in WMS
E2E
Leading solutions globally
SWI
Creator of the SWIFT suite
Xavier Parro Ventura
XPV
Being curious since 1991
Selected work

What I build.

One platform, 3 products — all built on Blue Yonder WMS, all born on the warehouse floor.
01
FLAGSHIP · WORKING ON NEW FEATURES
SWIFT Insight
Real-Time WMS Analytics · agentic AI

SWIFT Insight is my fully deployed analytics & AI platform; it turns raw BY WMS operational data into live dashboards and lets you simply ask your warehouse anything. Two engines, one platform: SWIFT View for real-time visibility, SWIFT Mind for agentic AI intelligence.

SWIFT MIND · MULTI-AGENT ASSISTANTS
◆Wiki Agent — a walking library with all the knowledge of BY WMS, from its configuration to the smallest index, command or table relationship. You’ve never had an expert with so much knowledge.
◆Developer Agent — holds all the knowledge of BY WMS and develops new code. Forget large teams for your requests (commands, triggers, jobs, reports, labels…) — just natural instructions, and it adheres to the BY MSA standard.
◆Quoter Agent — quotes changes in real time from the complexity of the request (access to the BY knowledge base) and your quoting rates. Perfect for pairing with your developer agents.
SWIFT INSIGHT · PLATFORM
—Real-time dashboards fed live from BY WMS — no exports, no delay
—Ask your warehouse in plain English or Spanish — agentic AI, no SQL or MOCA
—AI turns any question into live tables, charts & KPIs — pinnable to your dashboard
—AI over order fulfillment, throughput & accuracy rates
—Role-based views — manager, analyst, operator
—Multi-site reporting, historical trends & SLA / anomaly alerts
MORE INFORMATION ONswiftinsight.tech ↗
SWIFT INSIGHT · IN ACTION
SWIFT MIND demo
Ask the warehouse in plain language; the agent returns a validated, read-only answer grounded on the real schema.
100% BY-Native
Built directly on the Blue Yonder schema — no opaque middle layer between you and the data.
MOCA · API
Real-Time
Live dashboards and alerts streaming from the warehouse floor, not yesterday’s extract.
live · streaming
Operator-Grade
Designed for the people who run waves at 03:00 — not just the people who buy software at 11:00.
field-tested
Architect-Ready
Audit trails, role-aware deployments, and configuration as code for serious enterprises.
audit · roles
02
THE SWIFT SUITE · COMING SOON
SWIFT Pick
Intelligent Picking Optimization

Reimagines the pick workflow inside BY WMS — intelligent routing, operator guidance and real-time task orchestration to lift throughput and cut errors on the floor. Backed by a working RF emulator with real MOCA execution.

01AI-assisted pick-route optimization across zones
02Scan-guided picking workflows
03Real-time task assignment & rebalancing
Standard and custom BY processes from the MTF layer.
FastAPIBY WMSCustomization RF ScreensExternal Products IntegrationReal-time
MORE INFORMATION ONswiftinsight.tech ↗
SWIFT PICK · PREVIEW
SWIFT Pick preview
Guided picking
Scan guidance that keeps pickers moving.
03
THE SWIFT SUITE · COMING SOON
SWIFT View
Warehouse Spatial Intelligence

Your warehouse as an interactive, data-enriched spatial model — the physical layout connected to live BY WMS data, giving managers and planners the spatial visibility they never had. Built from a real location master.

01Interactive 2D / 3D floor-plan builder (aisles, docks, staging)
02Live location tracking of stock & people across the site
03Heatmaps for congestion, pick frequency & idle zones
Real-timeBY WMSHeatMapSpatialOPS Control
MORE INFORMATION ONswiftinsight.tech ↗
SWIFT VIEW · PREVIEW
SWIFT View spatial model preview
Spatial model
Your real floor plan, rebuilt as an interactive 2D / 3D model.
Also built
Tools & integrations around BY WMS — the less glamorous work that keeps operations moving.
Config Wizards & Tools
Custom wizards and internal UIs that make Blue Yonder configuration faster and safer for the people who run it.
INTERNAL · UI
Robotics Integrations
WMS-to-robotics integrations for automated fleets — Locus, 6River and similar AMR / MHE systems on the floor.
AMR · MHE
Interfaces & APIs
REST APIs and Transaction Explorer integrations that connect Blue Yonder to the systems around it, both ways.
REST · TE
Custom LLM on BY Data
An early experiment training a language model on Blue Yonder configuration data — the seed of what became SWIFT Insight.
LLM · R&D
About me

About me.

Xavier Parro Ventura with his dog by the sea in Cadaqués
Xavier Parro Ventura
Solution Architect
Engineering Lead · Europe · GXO
Blue Yonder WMS Software Engineer AI Enthusiast Mechanical Engineer Automation

Let’s talk.

Open to conversations about Blue Yonder WMS, AI in the supply chain, and building better warehouse software. The fastest way to reach me is LinkedIn.

xavitu.pv@gmail.com LinkedIn

Deep expertise in WMS ecosystems.

My name is Xavi, and I’m from Barcelona. I’m a dog dad (Floki) and professionally incapable of disconnecting from the tech world — when I’m not with my family or doing sport, I’m mulling over a problem I haven’t solved yet, or learning something I probably don’t need to know but really want to understand.

After studying Mechanical Engineering — in love with physics and motorsports — I ended up in IT and the logistics sector, and never looked back. Over 11+ years I’ve worked for leading 3PLs such as DHL and consulted for Blue Yonder partners like Prime Horizon Group. Today I serve as WMS Engineering Lead for Europe at GXO — architecture, solution design and technical leadership across the region, and part of the Global Team.

I’ve configured Blue Yonder WMS in every version — from the old RedPrairie releases to 2025: workflows, robotics integrations (Locus, 6River), interface development over API and Transaction Explorer, and custom configuration tooling. I’ve even trained my own LLM on BY configuration data. That depth is the foundation of SWIFT Insight: addressing the gaps no standard solution can fill.

The best solutions come from people who understand both sides — the operational reality of the warehouse and the technical precision of the system that manages it. My strength is combining that floor-level knowledge with a senior technical background to build tools operators actually want to use.

CAREER
NOW
Engineering Lead · Europe GXO
Architecture, solution design and technical leadership for Blue Yonder WMS across the region — and part of the Global Team.
BEFORE
Blue Yonder WMS Consultant @ Prime Horizon Group
Consulting for Blue Yonder partners on warehouse operations and enterprise software, deep in configuration and integrations.
EARLIER
WMS roles at leading 3PLs DHL
Hands-on with warehouse operations and Blue Yonder configuration across major logistics providers — from the floor up.
ROOTS
Mechanical Engineering · Barcelona
An engineering mind wired for physics and motorsports — later redirected at software and the logistics world.
SPECIALTIES
01
WMS Architecture
Deep structural knowledge of BY WMS configuration, workflows and customization.
02
Software Engineering
Full-stack development of operational software, tools and integrations.
03
Warehouse Operations
Real floor experience informing every design decision.
04
AI & Automation
Grounded, bounded AI and robotics integrations for the warehouse floor.
SKILLS & STACK
MOCA (BY WMS) Robotics Hub & Luminate (PDC Layer) Python SQL & Oracle JavaScript / TypeScript LangGraph LangChain RAG & Agentic / Multi-agent AI LLMs (Claude Code, Codex + OpenAI, M365, Ollama + Qwen3…) & Generative AI Docker Azure Git OpenAI APIs REST APIs & integrations Agile Project Delivery (Jira management & API dashboards) Software architecture Software project leadership Team management Results oriented
The Blog

Notes from the warehouse floor.

FIELD NOTES · 2026
AI in WMSJUL 2026 · 6 min

Blue Yonder Agents Are Getting Smart — and the Interesting Part Isn’t Autonomy

Blue Yonder spent billions rebuilding around agents. The headline is autonomy; the real story is what changes for the people running the floor.

Read the note →
Ethical AIJUN 2026 · 5 min

Why Responsible AI Just Became a Board-Level Supply Chain Decision

On the warehouse floor, the gap between a defensible model and a black box is no longer a compliance footnote — it’s a boardroom risk.

Read the note →
WMSJUN 2026 · 7 min

The WMS Is Quietly Becoming the Coordination Layer of the Warehouse

The 2026 WMS market is shifting the system of record into a system of coordination. If you still treat the WMS as a transactional log, you’re behind.

Read the note →
Read more articles →